The AIDA, The Entrepreneur and eMarketing workshop series designed and presented by VIRTUAL Corporation are a series of workshops presented to small groups of business people who want to learn how to use the Internet to market their business more effectively.
The course over the following topics:
AIDA, The Entrepreneur and eMarketing
Things you should know about websites, email marketing and social media before you get started on Internet marketing:
How Websites Work
What is the purpose of your website?
Website design and layout
Keywords and keyword research
Content is King – writing effective articles and blog posts
WordPress and how to use it
If You Build It, Will They Come?
Website visitors and how to get them
Search Engines and Keywords
Ways to get traffic
Advertising
Pay per click
Article Marketing
Forum Marketing
Blogging
Tracking Your Results
What you need to to track
Using Google Analytics
Understanding your stats
Google Webmaster Tools
E-mail marketing essentials
The principles of email marketing
Spam and how to distance yourself from it
Email Marketing systems
Getting opt-ins
Direct Response websites
What should I say?
How often should I say it?
Social Media Overview
Facebook
Setting up your Facebook account
Setting up a Facebook Group
Setting up a Facebook Page
Making friends
Twitter
Setting up a Twitter account
Getting followers
Other social media networks
Video Marketing
Off page SEO and the power of video marketing
Creating videos
Scriptwriting
Using PhotoStory
Using MovieMaker
Using CamStudio
Using Camtasia Studio
Publishing your videos
Effective eMail Marketing Strategies
Desktop using Microsoft Office
CUSTOMER Care6and Microsoft Office
Client servers; Touch Base Pro, Aweber
Basic email marketing strategies
Journeys
The matrix
CUSTOMER Care6
Organise your database the way it makes sense to you
Plan and monitor your plans
eMail marketing with Microsoft office
Feed Back – The Breakfast of Champions. Reports that tell you everything about your performance
Selling is not a haphazard game but a planned process. The better you plan the more you will sell -Heinz Goldmann.
To find out more, please join our mailing list by filling in the form below.
Your privacy is important to us. Please read our privacy policy here. You will receve updates about our workshops and other products which may be of interest. You can unsubscribe at any time by clicking on the link in any of our emails.
Entrepreneur Workshops
The AIDA, The Entrepreneur and eMarketing workshop series designed and presented by VIRTUAL Corporation are a series of workshops presented to small groups of business people who want to learn how to use the Internet to market their business more effectively.
The course over the following topics:
AIDA, The Entrepreneur and eMarketing
Things you should know about websites, email marketing and social media before you get started on Internet marketing:
How Websites Work
If You Build It, Will They Come?
Tracking Your Results
E-mail marketing essentials
Social Media Overview
Video Marketing
Off page SEO and the power of video marketing
Effective eMail Marketing Strategies
CUSTOMER Care6
To find out more, please join our mailing list by filling in the form below.
Your privacy is important to us. Please read our privacy policy here. You will receve updates about our workshops and other products which may be of interest. You can unsubscribe at any time by clicking on the link in any of our emails.